Saving for college is probably one of the most important financial goals families are faced with today.
With that, more employers feel a pressing need to provide benefits to help employees save for college or pay down student debt as a way to retain employees and attract new ones.
In the past 20 years, the cost of a college education has increased exponentially — the average published tuition at private nonprofit four-year institutions is $35,8301 — and it continues to grow at an astonishing rate.
That’s why now is the perfect opportunity to offer Guardian’s exclusive College Tuition Benefit® (CTB) Program (CTB) to your clients.
The CTB Program not only provides your clients with a way to add something meaningful to their employees’ coverages — it lets you offer products that help you stand out and reach your goals.
It’s the right moment for your clients to offer CTB to their employees — and the timing couldn’t be better for you. In addition to giving you a differentiating advantage, you can earn up to 25,000 Tuition Rewards® Points annually, to help you send your child or a loved one to college. The more Guardian cases you sell, the more rewards you earn!
With a competitive labor market and growing concern for the financial well-being of employees, Guardian’s Exclusive College Tuition Benefit® (CTB) Program is an attractive incentive for your clients. The prospect of reduced tuition, and the possibility of helping a loved one go to college, combined with high-quality Guardian coverage, delivers a powerful value-added benefit for employers to offer employees.
It’s easy for you to introduce the College Tuition Benefit® (CTB) to your clients. We’ve developed targeted communications for them and their employees. Once employees enroll in their coverage, we make activating their CTB account quick and easy. Employees can easily manage their accounts online and employers don’t have to deal with any extra work to administer the program. Just make sure to add the CTB to your Guardian quotes. We’ll take it from there.
The great part of the Guardian CTB program is that anyone can participate. It allows members to not only save for children and stepchildren – but also grandchildren, nieces, nephews and Godchildren too. There’s virtually no limit to whose goals they choose to support.
Guardian’s Exclusive College Tuition Rewards® Program. It not only helps its members get closer to their goals, it might just help you reach yours a little quicker, too.