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Help Families Get Closer To Their College Goals.

Parents Congratulate Student Who Finish Studies

The College Tuition Benefit® (CTB):

In today’s environment, you need meaningful incentives to help retain employees and attract new ones.

What could be more powerful than offering them a way to help pay for part of a family member’s or loved one’s college tuition?

Saving for college is one of the most important financial goals families are faced with today. But financially, it’s becoming more difficult to reach. The average published tuition at private nonprofit four-year institutions is $35,8301 — and it continues to grow at an astonishing rate.

That’s why you should consider including Guardian’s College Tuition Benefit® (CTB) with your plans. It’s an exclusive rewards-based, low-maintenance program offering a simple and effective way to help employees reach their goal of saving for college.

Did you know?

1 in 6

working Americans have access to tuition reimbursement, loan repayment or college savings plans through their employer.

7 in 10

employers say improving financial health of their workforce is an important objective — up 15% since 20142.


Advantages for your company:

  • Address the burden of college costs.
  • Low maintenance with easy online registration.
  • Contributes to employees’ financial health and security.
  • Helps attract and retain employees.

Offer employees quality coverage — with the added value of saving for college.

Here’s how it works:

  • Members enrolled in Guardian plans with CTB earn 2,000 Tuition Rewards® Points annually, per product.
  • Each Tuition Rewards® Point equals $1 in tuition reduction.
  • Guardian Dental members receive a bonus of 2,500 Tuition Rewards® Points after year four.
  • Tuition Rewards increase each year, never expire and members keep them forever.
  • Tuition Rewards® can be used at over 430 participating private colleges and universities nationwide.
  • Members can allocate Tuition Rewards to their children, grandchildren, nieces and nephews. Godchildren and stepchildren, too.

The more plans employees enroll in, the more Tuition Rewards they earn, which could end up covering the cost of a full year’s tuition!

I am so happy my company has this program. I was very excited to give my nephew $7,000 towards his tuition. What a gift! Thank you Guardian CTB Rewards.”
Cheerful Middle Aged Woman With Curly Hair
Sandra V
Twinsburg, OH (Member with CTB)
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All employees who elect Guardian coverage with CTB can earn rewards.

The great part of the Guardian CTB program is that anyone can participate. It allows members to not only save for children and stepchildren – but also grandchildren, nieces, nephews and Godchildren too. There’s virtually no limit to whose goals they choose to support.

Set up is easy. We’ll take care of it all.

We’ve also kept the administrative legwork at a minimum for you. Once employees enroll in a Guardian product with CTB, we just need their email addresses to get them started. After that, we’ll reach out to them so they can activate their accounts. Or they can easily self-register online, too.

Diversity Students Graduation Success Celebration Concept

Take part in your employee’s financial wellness — by helping them reach their goal of saving for college.

7 in 10 parents plan to use some retirement savings and investments to pay for their children’s college education.2 So there couldn’t be a better time to let employees take advantage of this valuable benefit that can help pay for up to a year’s worth of college tuition. The Guardian CTB program not only helps retain and attract employees, it also shows your genuine concern for their financial wellbeing. Which is a powerful value-added benefit for your company, too.

Talk to your Guardian Group Benefits Broker to get started today.