In today’s environment, you need meaningful incentives to help retain employees and attract new ones.
What could be more powerful than offering them a way to help pay for part of a family member’s or loved one’s college tuition?
Saving for college is one of the most important financial goals families are faced with today. But financially, it’s becoming more difficult to reach. The average published tuition at private nonprofit four-year institutions is $35,8301 — and it continues to grow at an astonishing rate.
That’s why you should consider including Guardian’s College Tuition Benefit® (CTB) with your plans. It’s an exclusive rewards-based, low-maintenance program offering a simple and effective way to help employees reach their goal of saving for college.
working Americans have access to tuition reimbursement, loan repayment or college savings plans through their employer.
employers say improving financial health of their workforce is an important objective — up 15% since 20142.
Here’s how it works:
The great part of the Guardian CTB program is that anyone can participate. It allows members to not only save for children and stepchildren – but also grandchildren, nieces, nephews and Godchildren too. There’s virtually no limit to whose goals they choose to support.
We’ve also kept the administrative legwork at a minimum for you. Once employees enroll in a Guardian product with CTB, we just need their email addresses to get them started. After that, we’ll reach out to them so they can activate their accounts. Or they can easily self-register online, too.
7 in 10 parents plan to use some retirement savings and investments to pay for their children’s college education.2 So there couldn’t be a better time to let employees take advantage of this valuable benefit that can help pay for up to a year’s worth of college tuition. The Guardian CTB program not only helps retain and attract employees, it also shows your genuine concern for their financial wellbeing. Which is a powerful value-added benefit for your company, too.
Talk to your Guardian Group Benefits Broker to get started today.