Almost 40% of the National Association of Independent Colleges & Universities participate in our program and on average we add 25 new colleges each year to our college network. It is important to understand why colleges participate. Colleges currently have the following problems:
- 2008 was the peak of 18 year olds. There are fewer and fewer 18 year olds in the U.S. for the foreseeable future.
- Colleges pay a lot of money to college testing services for names of college-interested students. Colleges do not have access to this information until students are in 11th grade, and the only information available to them is name and address.
- Colleges spend over $7,000 in recruiting costs for every student who matriculates.