The College Tuition Benefit®, A Powerful Financial Wellness Program
CTB is a unique financial wellness program that integrates seamlessly into your practice, offering valuable benefits to help grow your business.
Key Sales Benefits:
- High-Value Offering – For a nominal cost, provide clients with a guaranteed tuition discount, at over 445 participating schools, in exchange for referrals, annual meetings, and ongoing asset management.
- Powerful Prospecting Tool – Use CTB to secure appointments with new prospects and stand out from the competition.
- Boost Product Sales & Assets – Introduce CTB to existing clients, expand their portfolios, and increase assets under management.
- Enhance Client Retention – Clients earn additional tuition discounts by maintaining policies and growing their assets with you.
By incorporating CTB, you create lasting client relationships while driving new business opportunities and growth.
How it Works
Tuition Rewards ® is a unique rewards program, offered by employers, health insurers, financial institutions and nonprofits, to address American families’ number one financial concern – a college education for their children, grandchildren, nieces and nephews. Each Tuition Rewards Point represents a guaranteed minimum scholarship (discount) equivalent to $1, with a maximum discount of up to one year’s tuition, spread equally over 4 years of full-time undergraduate education. There are over 445 private colleges and universities that accept Tuition Rewards, and 90% of Consortium colleges and universities have received an “America’s Best” ranking by U.S. News and World Report.
Two Important Deadline Dates for Students:
- Students must be registered, and Tuition Rewards must be pledged no later than August 31st of the year they begin 12th grade. This date also marks the final opportunity for students to earn Tuition Rewards from any source.
- Using the college and university list available in the member’s account, the member must submit a Tuition Rewards statement electronically to any member school(s) a registered student applies to within ten (10) days of the application being submitted.
